One of the first markers of a quality forklift brand is the depth of its reputation. How many people know, like, and trust the brand to deliver on its promises.
Heli isn’t as well-known in the USA as other brands, such as Bobcat/Doosan or CAT. It is, however, very well-known across the globe.
This post maps out the “History of Heli” to demonstrate that its forklifts deserve the label, “High Quality.” We’ll show you how deep the Heli brand’s reputation really is.
If we had to distill Heli’s reputation into a 10-second clip, here it is:
- Over 50 years building industrial equipment
- More than 1,500 product varieties
- One of the top 7 forklift makers in the world
- More than 30 science and technology progress awards
- Production capabilities of over 260,000 forklifts per year
Sounds like a trustworthy forklift brand, doesn’t it? Let’s go further.
The Full Picture of the Heli Brand
- The official name is the “Anhui-Heli Corporation.”
- The first factory for what would become Anhui-Heli opened in China, in 1958. It built mining machinery then.
- Years later, in 1992, it began producing forklifts.
- 1996 Anhui Heli Co. Ltd, IPO’s on Shanghai Stock Exchange
- Since then, Heli has grown to become the #1 Asian forklift brand in the US market; the #7 brand worldwide.
- It was first listed as one of the top 10 global forklift manufacturers in 2006. Right alongside Toyota and Doosan.
- Heli equipment has a long history of performance in the logistics, construction, and industrial manufacturing industries.
- In recent years they began building eco-friendly electric forklifts, which you can see today.
- Heli even produced its millionth forklift in 2018.
These are a lot of accolades. But what do they translate to for their customers? For the hardworking people, day in day out, who build and move the modern world?
The Value of Heli for Customers
- Global Availability: When we say it’s a global brand, we mean it. Heli operates facilities in Asia, Europe, South America, the Middle East, and North America.
- You can get them from – and get them to – almost any place on the planet.
- Rising Quality Spiral: The quality of the Heli forklifts we sell today are not the same lift we were selling 5 / 10 / 15 years ago. The quality of the lift has improved with the same great value.
- Vertically integrated with large R&D and testing facilities, to keep Heli’s forklifts on the cutting edge of performance.
- Parts All the Time: Heli has a parts network literally spanning the globe. Industrial Forklifts has its own parts library, and access to more.
Finally, Heli is choosy about its partners. They want (just like we want) customers to have a resource reachable & ready to help.
Facts About Heli’s U.S. Partnership
When Industrial Forklifts partnered with Heli in 2007, the goal was simple:
Partner with a seasoned, reliable forklift manufacturer, so we’d always have what customers needed.
Whether that’s a new truck, parts for the trucks out there, or service for warranties.
Since then, that’s all come true. Industrial Forklifts coordinates all Heli warranties & technical support through our main office in Phoenix, Arizona. Sales is a well-oiled machine. Our parts library carries so much inventory that we can supply the SmartEquip network.
Partners bring the brand to the customer. We can confidently say that Heli puts in the effort to empower their partners.
A Brand Reputation 60+ Years in the Making
When it’s time to buy new (or used) forklifts, you’ll inevitably face some of the same questions.
- What’s the capacity I need?
- How easy is it to get parts?
- What are the differentiators between main brands?
- Are there technical support teams in the USA?
- Do other people I know use/trust the brand?
Now you know more about Heli’s reputation. How it has built decades of trust among professionals the world over. No matter the need, there’s a Heli for it.